Is Being simple, too complicated?

This question keeps floating in my mind quite often. Is being simple, too complicated, or presenting a complex and complicated personality considered to be an IN-THING these days.

In today’s society when networking, communication, socialising have become the biggest tools and parameters which define the success rate of an individual, simplicity or an ordinary behaviour is loosing its sheen.
Often people misunderstand a person, who doesn’t speak a slanged language with Queen’s English and cosmetic expressions, as a person who is socially inactive or who is too plain Jane and ‘not there type’.
But to some extent, the society can’t be blamed for making such an opinion about someone. The world is moving too fast, and one need to be little manipulative, little street smart and have to have a sharp presence of mind to stay tall; be at the work place or at a social gathering.
However one can remain street smart as well as simple at the sametime, but they need to be very clear how do they want the society to look up to them. In marketing jargon, I can say, what kind of positioning the person wants to create for himself in the society and how he want others to perceive him.
There is a place for pseudo-intellectuals as well as plan Jane Gandhians in this society; it’s just a matter of how someone wants to be remembered as.